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Verified Readiness · Free to Start
Complete the checklist. Earn the badge. Get found by 150,000+ visitors and NFL event organizers looking for verified Nashville businesses.
The Program
SB Ready™ is a verification program designed to help Nashville businesses prepare for the Super Bowl economy — and signal that readiness to consumers, corporate partners, and NFL event organizers.
Think of it as a trust badge for the biggest event Nashville has ever hosted. When 150,000+ visitors arrive, they'll look for businesses that are prepared, verified, and equipped to deliver at Super Bowl scale.
The Checklist
Four steps for Bronze. Seven for Silver. All 10 for Gold. Each step gets reviewed and verified before the next unlocks.
Create your free listing on the Nashville Super Bowl Vendor Marketplace. Choose your category, add contact info, and join the ecosystem.
Add professional photos, a detailed description, services offered, capacity details, and full contact information. Profiles with complete info get 3× more views.
Upload your current business license and proof of insurance. Verification builds trust and is required for any NFL-related contract opportunities.
Answer questions about your current capacity, scalability limits, and peak-demand readiness. This helps us match you with appropriately sized opportunities.
Document your staffing strategy for Super Bowl week: current team, temp staffing needs, training timelines, and contingency plans for 300–500% demand increases.
Build your Super Bowl marketing playbook: pricing strategy, promotional campaigns, social media plan, and partnership activation ideas. Use our marketing toolkit templates.
Join a virtual or in-person workshop covering Super Bowl business operations, demand management, and lessons learned from previous host cities (ATL $400M, Vegas $1.1B).
If eligible, complete MBE, WBE, or VOSB certification. The NFL actively prioritizes diverse suppliers in its Business Connect program — certified diverse businesses get 2× the referrals.
Your business is reviewed by a panel of fellow Nashville business owners who evaluate your readiness, provide feedback, and validate your preparation plans.
Our team completes final verification of all documentation. Once approved, you receive the official SB Ready™ badge for your website, storefront, and marketing materials.
Why Get Certified
The SB Ready™ badge isn't just a logo — it's a competitive advantage that drives real business results.
Display the verified badge on your website, storefront signage, and all marketing materials. It tells every customer "we're prepared for Super Bowl scale."
Certified businesses rank significantly higher in the vendor directory. When event planners and corporate buyers search, you appear first — not your uncertified competitors.
Certified businesses get priority consideration for NFL Business Connect referrals, Super Bowl Host Committee procurement, and official event vendor slots.
150,000+ visitors will look for signals of quality and readiness. The SB Ready™ badge is that signal — a shortcut to trust when visitors choose where to spend.
Certification Levels
Start at Bronze and work your way up. Each level unlocks additional benefits and visibility.
Steps 1–4 complete
You've established your presence in the ecosystem. Your profile is complete, your business is verified, and your capacity is documented. You're visible and credible.
Steps 1–7 complete
You have operational plans in place. Staffing, marketing, and workshop training demonstrate you're not just registered — you're actively preparing for Super Bowl demand.
Steps 1–10 complete
The highest level of readiness. Peer-reviewed, fully verified, and NFL pipeline-ready. Gold businesses get maximum visibility, priority referrals, and the full SB Ready™ badge.
Get Started
Begin the SB Ready™ process today. Step 1 takes 5 minutes — and you'll immediately appear in the vendor directory with a "Certification In Progress" indicator.
Stay Informed
Monthly updates on certification cohorts, workshop schedules, and verified-vendor opportunities.