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Melody Catering Co. MBE
Full-Service Catering · East Nashville
When owner Marcus Johnson heard Nashville would host the Super Bowl, he knew it could be transformative — or overwhelming. Through the SB Ready program, Marcus developed a scaling plan that included: securing backup kitchen space at a commissary facility, training 40 additional seasonal staff, negotiating bulk ingredient pricing 9 months in advance, and obtaining the necessary insurance endorsements for large-scale events.
Result · Positioned to handle 3× normal capacity during game week, with confirmed contracts for three corporate events and two hotel partnerships.
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Volunteer State Transport VOSB
Executive Transportation · Nashville
Army veteran Lisa Park built Volunteer State Transport with three luxury SUVs. Through the SB Ready program and our networking events, Lisa connected with two hotel partners who needed supplemental airport transfer services. She developed a fleet expansion plan using vehicle leasing agreements that allowed her to scale to 12 vehicles during game week without long-term debt commitments.
Result · Confirmed contracts worth 5× typical February revenue, with repeat bookings already scheduled from hotel partnerships.
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SoundWave Productions WBE
Event Production & AV · Marathon Village
Crystal Reeves's production company had worked Nashville's music scene for 8 years but never tackled event production at Super Bowl scale. The SB Ready program helped Crystal: assess her equipment inventory against game-week requirements, develop partnerships with national AV rental companies for supplemental equipment, create standardized event packages at multiple price tiers, and build a roster of 25 trained production technicians for surge capacity.
Result · Proposals out for six game-week events, including two NFL-adjacent corporate activations.