NFL Supplier Diversity Program

Program Overview

The NFL's Supplier Diversity program aims to create economic opportunities for diverse-owned businesses in Super Bowl host cities. The program connects certified MBE, WBE, VOSB, LGBTBE, and DOBE businesses with NFL procurement opportunities, sponsor activation contracts, and vendor placement at official events.

Past Performance

SB LIII (Atlanta, 2019): $44 million in diverse vendor spend, 209 diverse businesses engaged. SB LIV (Miami, 2020): $120+ million committed to diverse businesses. SB LVI (LA, 2022): significant diverse procurement across entertainment and tech. SB LVIII (Las Vegas, 2024): record-setting diverse vendor participation.

Eligible Categories

Catering and food service. Event production and AV. Security and staffing. Transportation and logistics. Marketing and creative services. Construction and trades. Technology and digital services. Janitorial and facilities maintenance. Printing and promotional products. Floral and event decor.

How to Participate

1. Obtain diversity certification (MBE, WBE, VOSB, LGBTBE, DOBE). 2. Register your business on the NFL's supplier diversity portal (when opened for Nashville). 3. Attend NFL and Host Committee supplier diversity events. 4. Complete the SB Ready certification to demonstrate Nashville-specific readiness. 5. Network through our community events and workshops. 6. Respond to RFPs when released by the Host Committee and NFL partners.

Our Role

Super Bowl Nashville helps diverse businesses prepare through: workshops on certification processes, networking events connecting diverse businesses with buyers, readiness assessments and improvement plans, visibility through our vendor marketplace directory.