Beauty, Barber, Spa & Wellness

Market Overview

Broadcast talent, players, coaches, sponsor executives, and the 150,000+ visitors all need beauty + wellness services during SB Week. Broadcast crews book months in advance for on-camera prep. Players and team staff have recurring weekly needs. VIP guests want in-suite massage, mobile manicures, and concierge spa packages. Most categories run 200-400% above normal rates during the 10-day window.

Mobile vs In-Shop

Both win during SB Week. In-shop salons handle daily walk-ins and locals. Mobile providers (barber, hair, makeup, massage, nail) command premium rates for hotel-room calls, team-facility visits, and broadcast-set work. Stack both revenue streams: open shop normal hours, send senior stylists on mobile calls during peak demand.

Corporate + Hospitality House Bookings

Sponsor hospitality houses and brand activations book full-time beauty teams for 5-7 day events: stylists for guest pampering stations, brow + nail bars, on-call grooming for talent. Average package: $15K-$50K per activation. First Founding beauty/wellness partner gets these RFPs routed through the ecosystem.

Licensing + Insurance

TN cosmetology license required for all beauty services. Mobile providers need commercial transport insurance + liability coverage extended to off-premise work. Some hotels require COI naming them as additional insured before allowing in-room service.

Building the 4-Year Pipeline

Use the build-up years (2026-2029) to develop relationships with hotel concierges, sports agencies, broadcast crews returning to other Nashville events, and corporate event planners. Founding placement on the Cohort I directory gets you in front of those buyers four years out — well before SB Week pricing freezes everyone in.