Hotels & Accommodations

Market Overview

Hotels are the backbone of any Super Bowl host city's revenue. Nashville has approximately 40,000 hotel rooms across the metro area. During Super Bowl week, expect: 95-100% occupancy downtown, ADR increases of 300-500% above February norms, RevPAR records. Total lodging revenue during SB week in past host cities: $100-200+ million.

NFL Room Block

The NFL contracts a significant room block (typically 15,000-25,000 room-nights) for teams, media, league officials, sponsors, and credentialed personnel. These rooms are contracted at negotiated rates below market. Properties NOT in the NFL block have full pricing freedom but should be aware of market dynamics.

Rate Optimization

Dynamic pricing is essential: begin rate increases 12-18 months out for direct bookings. Set minimum stay requirements (3-5 nights) to maximize RevPAR. Layer rate tiers: early-bird (lower), standard (moderate), last-minute (highest). Monitor OTA pricing and maintain rate parity or best-rate-guarantee for direct bookings. Consider packages: room + parking + breakfast + shuttle for added value.

Group Blocks

Corporate group blocks will drive significant volume: offer competitive rates for 10+ room blocks. Include meeting space, AV, and F&B in group packages. Cancellation policies: 72-hour individual, 30-day for group blocks. Attrition clauses: negotiate 80% minimum pickup.