Marketing & PR Agencies

Opportunity

Super Bowl week creates a media frenzy — 5,000+ credentialed journalists, millions of social media impressions, and brands spending $5-10 million+ on activations. Nashville's marketing and PR agencies are uniquely positioned to serve both local businesses and visiting national brands.

Client Acquisition Strategy

Target client segments: Nashville businesses needing game-week marketing. National brands activating in Nashville for the first time. Hotels, restaurants, and venues needing PR support. Visit Nashville/Nashville CVC as a referral source. Corporate clients hosting Super Bowl entertainment.

Media Credentials

NFL media credentials: applied through the NFL Media Relations office. Non-game credentials (fan events, media row): through the Host Committee. Independent media passes: through individual venue/event organizers. Agencies should apply for credentials 4-6 months before game week.

Content Licensing

NFL content restrictions are strict: no use of NFL footage, logos, or trademarks without license. 'Super Bowl' can be used in editorial context but NOT in advertising (use 'Big Game' or 'Championship Game' in ads). Game-day content created at the stadium is subject to NFL content policies. Agencies should have clear usage rights agreements with clients.

Crisis PR

Prepare crisis response plans for: weather disruption, security incidents, negative social media, brand controversies, venue/logistics failures. Have pre-drafted holding statements ready. Monitor social media in real-time during game week.