Transportation & Logistics

Market Opportunity

Transportation is one of the highest-demand categories during any Super Bowl. Nashville's geography — spread-out neighborhoods connected by limited public transit — makes private transportation essential. Past Super Bowls have generated $15-25 million in transportation revenue across host cities.

Requirements

Licensing & Insurance

TN Public Utilities Commission (PUC) authority for passenger carriers. CDL requirements for vehicles 15+ passengers or 26,001+ lbs GVWR. Insurance minimums: $1.5 million combined single limit (recommended $2M+ for game week contracts). Vehicle inspection compliance (Federal Motor Carrier Safety Administration). DOT medical certification for all CDL drivers.

Fleet Planning

Based on past SB data: shuttle services need 3-5x normal fleet capacity. Luxury sedan/SUV demand: 4-6x normal. Party buses/limos: book out 6-12 months in advance. Average utilization during game week: 14-18 hours/day per vehicle. Plan for driver shifts: no single driver should exceed 14-hour duty period (FMCSA regulations).

Surge Pricing

Game week rates typically: 200-400% of normal for sedan/SUV. 300-500% for specialty vehicles (limos, party buses). Airport transfers: flat-rate packages outperform metered pricing. Consider dynamic pricing tiers: early-bird, standard, game-day, and late-night. Clearly disclose pricing before booking — no hidden fees.