Marketing Bootcamp

Overview

The Marketing Bootcamp is a 4-session intensive workshop designed for Nashville business owners who want to maximize their visibility and customer acquisition during Super Bowl week. No prior digital marketing experience required — we start with fundamentals and build to advanced strategies.

Session 1: Social Media

Platform selection for your business type. Content creation for Instagram, TikTok, and LinkedIn. Hashtag strategy for game week visibility. User-generated content campaigns. Influencer partnership basics. Budget: $50-500 for game-week social campaigns.

Session 2: Google Ads

Search ads targeting game week visitors. Local service ads for Nashville businesses. Display advertising for brand awareness. Budget optimization for seasonal spikes. Landing page best practices. Budget: $200-2,000 for game-week PPC campaigns.

Session 3: Email Marketing

Building your email list before game week. Automated welcome sequences. Pre-arrival guest communication (hotels/restaurants). Post-visit follow-up campaigns. Segmentation for different customer types. Tools: Mailchimp, GHL, Constant Contact.

Session 4: Content Calendar

90-day content calendar for pre-game, game week, and post-game. Blog posts, social content, and email coordination. User-generated content integration. PR and media outreach timeline. Measurement and analytics framework.

Pricing

All 4 sessions: $297. Individual sessions: $97 each. Includes: workshop recordings, templates, and resource library access.