SB Ready™ Workshop

Program Overview

The SB Ready certification is our comprehensive business preparation program designed to ensure Nashville businesses are fully equipped to capitalize on Super Bowl LXIV. The 6-week curriculum covers operations scaling, marketing optimization, financial planning, compliance, customer experience, and opportunity identification.

Curriculum

Week 1: Market Analysis

Understanding Super Bowl economics. Nashville's competitive landscape. Identifying your specific opportunity.

Week 2: Operations Scaling

Staffing plans. Supply chain preparation. Equipment and capacity assessment. Contingency planning.

Week 3: Marketing & Branding

Game-week marketing strategy. Social media optimization. Content calendar. PR opportunities.

Week 4: Financial Preparation

Cash flow forecasting. Pricing strategy. Insurance and risk management. Tax planning for seasonal revenue.

Week 5: Compliance & Licensing

Permits and licenses. Health and safety compliance. ADA requirements. Trademark and IP considerations.

Week 6: Customer Experience

Service excellence standards. Staff training programs. Feedback systems. Post-event follow-up strategies.

Format

Virtual option: 6 weekly 2-hour sessions + recorded content. In-person option: 6 weekly sessions at Nashville locations (rotating venues). Hybrid option: combination of virtual and in-person. All formats include workbooks, templates, and 1-on-1 mentorship session.

Pricing

Individual: $497. Team (up to 3): $997. Enterprise (unlimited team): $1,997. Scholarship program available for qualifying diverse-owned businesses.

Disclaimer

SB Ready certification indicates completion of our preparation curriculum. It does NOT guarantee NFL vendor selection, Host Committee contracts, or minimum revenue outcomes.